About the brand
Bringing together the heart of Russian elegance, beauty, and the robust, enduring spirit of the Russian people, we have created SOKOLOV Moscow.
Brand Philosophy
Everyone‘s heart keeps precious memories of love, joy and happiness. These finest moments of life are encapsulated in SOKOLOV jewelry and watches by experienced artisans who pass on their craftsmanship from generation to generation. The art of seeing and capturing the beauty of life is something we are famous for. SOKOLOV is an integral part of your happy look and feel.
Brand mission
To spark every woman with a sense of beauty and empowerment fueled by the strength, resilience, beauty, and rich heritage of Russia, its people, and the persistence of Russian jewelry artisans
Geography
SOKOLOV today is an international holding company with the largest in Europe in-house production facility. The brand merchandise can be found in numerous countries in Europe, North America, Asia and Oceania. SOKOLOV is actively developing its own retail chain.
Our Products
The company ‘s primary focus is the superiority of its jewelry. The jewelers and watchmakers with years of experience are devoted to the work they do. Inspired by high art and guided by the precision of modern technology, they capture life’s most precious moments in jewelry and watches. Our creations are coming from our hearts.
Making a dream come true
SOKOLOV uses only diamonds of high quality from the largest suppliers in the world and the leaders in diamond mining and polishing — DeBeers. Qualified experienced gemologists inspect every single stone to make sure they comply with the Company‘s in-house standards.
Bright Colors For Every Day
SOKOLOV semiprecious jewelry is celebration of color and splendor. Topaz, amethyst, garnet, peridot, citrine and many other gems are set in every piece by hand. This group of jewelry surprises with the variety of designs and boldness of shapes. They convey inner freedom and strive for beauty.
Pure Art
Spectacular diamond-like shine at reasonable price — yes, this fantastic combination is real. Exquisite and elegant gold cubic zirconia jewelry by SOKOLOV strikes with the flickers of light on its facets.
Classic Beauty
The noble classics of pearls is an excellent opportunity to look graceful regardless of the occasion. Elegant designs, executed with the highest quality standards and adherence to the latest trends in jewelry, have allowed us to create a new interpretation of timeless classics.
In All Its Shining Glory
Our creations are inspired by endless imagination, innovative thinking and artistic creativity. The silver jewelry combines modern trends with never-ageing classics. Every woman will find something unique and special in the broad range of the designs we offer.
History
1993
SOKOLOV brand history begins in 1993, when a family workshop was established by Alexei and Elena Sokolov.
Moving to a new facility for expansion of production.
2003
Launch of production of jewelry with semi-precious inserts and diamonds.
2007
Production facilities were extended to 10,000 m2
2009
Start of silver jewelry production. Establishing an office in Moscow.
2011
Establishing an office in Switzerland. Achieving leadership in Eastern Europe in terms of the quantity of gold jewelry produced.
2012
Opening the first store in Switzerland.
2013
Developing a retail network in Switzerland.
2015
2016
Establishing an office in Germany. Expanding the assortment of jewelry watches, inspired by the spirit of world fashion trends and preserving the SOKOLOV brand style.
Launch of the first lunar calendar watch collection.
Launch of the first exclusive collection with plique-a-jour enamel.
Expansion of production facilities.
Opening the first SOKOLOV flagship store.
Launch of a youth SKLV line.
Exclusive collaboration SOKOLOV x Disney
Opening the 100th SOKOLOV flagship store.
Launch of the SKLV brand watch line.
Issuing bonds on the Moscow Exchange, updating the loyalty program and corporate identity Launch of bags and leather accessories collection
Production
Design
The story of all jewelry by SOKOLOV starts with a pencil drawing that expresses the artist`s idea. The sketch is then transferred into computer for a more detailed work and creation of a technical drawing that is so important in production; and then it is perfected with the help of a tablet and a stylus.
3D Modeling
The technical drawing created by artists is then sent to 3D designers, and they have to be very creative to make a three dimensional model of the jewelry item in a special computer program. Computer modeling specialists work closely with the artists to make sure the idea is conveyed to the fullest.
Prototyping
The computer file developed by the 3D designers first appears during the prototyping of the product. The future jewelry item is "grown" in a special cutting-edge 3D printer from special polymer substance. The grown prototype is then finalized by the modeler for further casting.
Modeling
Any jewelry is first made in silver, no matter what metal has been originally planned for it by the artist. Multiple prototypes of various jewelry are put on a wax rod and then cast in silver. After these samples are finalized by the modeler, they become master models — the pilot versions of the future issues of jewelry.
Creating a Wax Model
The artisan presses the mold tightly and injects melted wax into it under pressure; the wax hardens immediately. The wax prototypes of future jewelry are then put on a wax rod that looks like a Christmas tree, for further casting.
Casting
The wax "tree" is placed in a special tube for casting — molding box. It is then filled with gypsum mix and put it in the furnace for a few hours, where it hardens and the wax models melt. The molding box is then taken out of the furnace and sat to get cool, and then they fill it with the prepared precious alloy. The hardened gypsum is washed off, and the gold "tree " appears; the jewelry is cut off it and sent on for finishing.
Filing
Freshly cast jewelry is matte and has no glow to it. Filing makes metal surface shinier and the piece — a more precise size. The artisans use sanding machines to "take off " the excess metal. Then a manual tool — a drilling machine — is used to reach smaller parts. The drilling machines have a range of different tips or a file.
Polishing and tumble polishing
The jewelry is placed in special tumblers with special polishing detergents or chemicals. Usually, the process consists of two steps — wet and dry polishing. The workers at this stage load in and unload jewelry, watch the time - it is very important to set the right parameters and not damage the metal.
Mounting
Complicated jewelry, which consists of several parts, goes in for assembling. Here, earrings get locks attached, pendants get hoops, bracelets are put together and other operations take place. The Quality Inspection always tests how reliable the mounting is.
Stone Setting
Stone setting is one of the most intensive and important stages of creating jewelry. Experienced artisans use microscopes to carefully place the gems — from cubic zirconia to diamonds — in special spots and secure them. Only experienced artisans do this job and all stones are set by hand.
Electroplating
jewelry made of white metals is plated with noble rhodium — a metal from the platinum group. The jewelry is dipped in a galvanic bath and due to a chemical reaction gets covered in a thin coat of metal. Rose gold jewelry is rhodium plated with a special pencil, usually in the areas where stones are to be set.
Labeling and Quality Control
When jewelry is finished, the Quality Control Service carefully inspects it. Only the jewelry that complies with the in-house quality standards gets the SOKOLOV label that serves as jewelry certificate. After this, jewelry travels to our partners stores.
We believe SOKOLOV Moscow jewelry empowers you to:
- be who you want to be
- be free of any prejudices and doubts
- be bold old and courageous
- make your own style statement
- set your own trend of beauty
- which everyone will follow
Because we know for sure is beautiful!
